Category: Strategy (General)
-
Personas: What You Might Not Know (But Should)
Everyone knows (or should) what a persona is: fictional characters or ambassadors that represent a context and behavior and embody your target customers’ key behaviors, attributes, motivations, and goals during their shopping journey. Driven by data, personas come to life with names, photographs, and vivid narratives that describe day-in-the-life scenario. But we’re going to focus today Read more
-
Why are there so many strategists in the room?
(And why do you need a Comms Strategist?) Brand Strategy | Creative Strategy | Channel Strategy | Communications Strategy | Experience Strategy | PR Strategy | Digital Strategy | Social Strategy | Media Strategy | Content Strategy | Engagement Strategy | Data Strategy | Measurement Strategy | CRM Strategy | and more…. In my agency Read more